Meet the team

New Plymouth - Head Office

Brian O'Keeffe

Managing Director

Brian O'Keeffe started Permacolour in 1992 and never looked back. As a skilled concrete placer and with the need for something more, Brians energy and drive motivated him to start Permacolour (formerly NZ Decorative Concrete). With over 30years of experience under his belt, Brian has developed some of the best decorative coatings and sealers on the market today. Brian loves spending his time with his cows on his farm and looking at trees.

Hayley Duckett

Office Manager

Hayley joined Permacolour in September 2014 as a part of the Sales and Administration team. She has since moved into the role of Office Manager. Hayley enjoys the outdoors, photography, and working in a team environment.

Janey Taylor

Sales and Administration

Janey joined Permacolour in April 2016 and has thoroughly enjoyed working within the Sales and Administration team. Prior to this, she was working in Paraparaumu for her family’s earthmoving business. Janey is a friendly employee, with a love for sports and is dedicated to helping our customers.

Sinead Malley

Sales and Administration

Sinead joined Permacolour in September 2016 and has thoroughly enjoyed working within the Sales and Administration team. Sinead enjoys being active as she plays hockey and has been a part of Surf lifesaving for many years.

Waikato, Northland, Bay of Blenty

Lower North Island

Peter Roberts

National Sales and Marketing Manager

Peter joined the Permacolour team in February 2015 after having acquired 25 years hands-on experience in the decorative concrete and coatings market. His 12-year role in sales and progression to General Manager of the market leading company of innovative, decorative cementitious products in South Africa, paved the way for him to start his own company, which he ran for a further thirteen years. Peter gained further knowledge and experience by applying and distributing the products both locally and internationally. Peter is committed to customer service excellence and enjoys guiding customers to options that best suit their needs as well as training applicators in the use of Permacolour products. Peter loves fishing, carpentry, working in his garden and a good bottle of wine.

Sharon Gore

Sales Representative

Sharon has been with Permacolour since Jan 2015 having come from a background of Landscaping and 14 years in the wine industry. Decorative concrete is a far cry from selling wine but the industry itself is both challenging and rewarding. Sharon's time spent landscaping and the many projects completed,  has armed her with the knowledge and expertise needed to take on this role. Sharon's a country girl who enjoys spending time with horses and getting outside doing hard labor around her little farm.


Kelli Kirkhoff

Branch Manager

Kelli joined the Permacolour team in January 2016.  Having worked in the Decorative Concrete & Coatings industry in South Africa for 10 years, first in a Sales and Administration role and then as General Manager, she is passionate about all things decorative concrete and enjoys guiding clients in terms of options available to them to achieve attractive and unique finishes. Kelli is passionate about animals and enjoys the outdoors, decorating and restoring furniture with paint techniques and spending time with family

Anthony Kirkhoff

Technical Sales Representative

Anthony joined the Permacolour team with Kelli in January 2016. Having originally worked in the IT industry as a web designer, he was offered an opportunity to change careers and worked in the Decorative Concrete & Coatings industry in South Africa for 8 years. His technical knowledge and friendly demeanour will guide you to the right path for your project. Anthony enjoys kickboxing, rugby, absolutely loves the outdoors and spending time with family.


Les Hyland

Branch Manager

Les has worked in the Concrete Industry since 1992 both in sales roles and Branch and Warehouse Management in the South Island. He particularly enjoys the regular customer contact and working with the Permacolour team to ensure we deliver quality products and service every time. Les is a passionate and LONG SUFFERING West Ham United fan since 1964, and enjoys watching Rugby and Cricket as well. His other interests include harness racing, Travel and good food and wine.

Frank Reynolds

Customer Services/ Warehouse Manager

Frank has spent the past 11 years involved in customer service/sales in the concrete industries. He enjoys assisting contractors and helping their clients making decisions on colour, finishes etc. for their projects. He loves to watch sport and travel.

Shaun Hyland

Storeperson / Customer Service

Shaun has been part of the Permacolour team for 2 years. He has spent the past 13 years working in a store person/customer service role for suppliers within the Concrete industry. His hobbies include photography and travelling